What is Internal Linking in SEO and Its Importance?

Do you want to learn about Internal linking and its importance in SEO? You have landed at the right place. In this article you will learn the Internal link meaning and how to implement an internal linking strategy on your website.

Let’s dive in to understand what is Internal link in SEO

An Internal link is any link which connects one page to another page within your website.

Advantages of Internal Linking:

i) It helps search engines to index your most important website pages.
ii) It helps your audience and search engines to find the related content on your website
iii) It describes the content road map to users and search engines.
iv) It helps to boost page views and improve bounce rate on site.
v) Helps to drive more users towards conversions.
vi) It helps to boost your search engine rankings

Internal links help Google to understand the most important pages on your website.
It helps to develop link equity and increase search engine crawlability.

How to implement an Internal linking strategy for your website?

i) Create Clean Navigation

   Link your important or new pages within your website in such a way that your users navigate easily to your important pages.

   Linking relevant content allows search engines to understand what your page is about and helps your audience to find the related content. For example if your page on your website discusses SEO, you will want to create internal linking links to and from your page content related to SEO types, learn tips & tricks to rank higher in Google using SEO and so on.

    Link equity is the value that website provides to your other page or another website with a follow backlink to that page/site to increase organic ranking.

You can implement link equity by finding the most authoritative pages of a website by using tools like Ahref, Majestic that receive lots of backlinks. 

You need to create links for your focus content from the most authoritative pages.

iv) Use Relevant and Keyword Rich Anchor Text

     Anchor Text helps users and search engines to understand what content they can get after clicking on anchor text. So be selective about your anchor text.

Use descriptive and your targeted keyword in your anchor text that describes the linked pages.

Note: Don’t use the same anchor text for multiple pages that confuse the search engine bots while crawling.

You can use the Google Search Console to find the internal links.

FAQs on Internal Linking

Keep eye on your Internal links on a regular basis after clicking on links in Search Console to keep your page upto date. Yes, absolutely. It is important for search engines and visitors too because it guides Google and your website visitors to the pages that you think are important.
Internal links help visitors and search engines to find the pages that are important but external links build credibility, it provides value to your readers which will enhance your website authority.
An Internal link is a page which you connect to other pages in the same website whereas an external link is a page which connects to somebody else website pages.
There are 3 kinds of Internal links i.e Navigational links, Contextual links and Image links
i) Check the primary navigation issues. Are all pages reachable within a few clicks from the homepage or not ii) Check if any broken links are available. Fix it iii) Check for any pages with too many links. iv) Identify pages with potential for better internal linking.

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