What is SEO in Digital Marketing and What are Different Types of SEO?

Want to learn SEO? Before going into details, let’s dive in and start with SEO meaning, Why it is important and types of SEO.

What is SEO?

SEO stands for Search Engine Optimization and it is the process to help your website content to rank higher in SERPs from your business related search terms and drive organic traffic.

SEO is the way to promote your website without paying anything. On the other hand, paid advertising like Google Ads, Facebook ads, Instagram ads and many more are also available to promote your content.

In Simple word, Search Engine Optimization is the way to optimize your website content for Search Engines like Google, Bing to rank high from the keywords related to content that drive traffic and conversion.

Types of SEO

ON page SEO

ON Page SEO is also known as on-site SEO. It is the process to perform the Search Engine Optimization work on your website.

It includes Title, meta description, Url structure, image tag and many more.

Below are the few initial tips for On Page SEO. 

  1. Keyword Research

Keyword Research is a process to determine the terms or phrases for your business that you want to rank on Search Engines like Google.

During Keyword research always find the keywords:

  • Relevant to your content
  • High search volume and low keyword difficulty

To perform the Keyword Research, you can use tools like Ubersuggest, Ahref, Google Keyword Planner and SEMRush

Must Read:

Keyword Research – Step by Step Guide on how to find Keywords

  1. Content Optimization

Content optimization is the process to ensure the content is well written, structured properly and built technically so that it ranks high in SERPs and reaches the largest possible audience.

The process includes H1 Tag optimization, Title tags, internal links, image optimization, call to action (CTA) and more.

  1. Metadata Optimization

Metadata Optimization is the process to tell search engines about our page content. In other words, you can say it tells search engines like Google, Yahoo, Bing and the searchers about  the page content.

The process includes Title and meta description optimization.

  • Title must be in between 50-60 characters with space
  • Description must be in between 150-160 characters with space
  • Use Open graph (https://www.freecodecamp.org/news/what-is-open-graph-and-how-can-i-use-it-for-my-website/) tag for Metadata optimization for Facebook, instagram, Linkedin 
  1. Perform Internal Linking

Internal Links are the Urls that link from one page of your website to another page of your website. It helps both users and search engines to find the content on your website easily.

Internal linking is something that you’ll guide your visitors and search engines to navigate to your most important pages. You can use the Yoast internal linking tool to find the related posts to links to.

Also See:

ON Page SEO – Proven Tips and Tricks

Off Page SEO

Off Page SEO is the way to do all the work outside of your website to promote your brand. It is all about creating the brand identity that can lead you to more traffic and sales.

It includes link building technique and it is the practice of getting links back from the most reputable website in your niche.

Below are the few tactics to build quality backlinks:

  1. Guest Post
  2. Competitor Research

Technical SEO

Technical SEO refers to the action performed to improve the UX of your website and help search engines to crawl your website pages properly.

You can find the list of all the technical SEO issues at Google search console and solve to improve your website performance.

Technical SEO Checklist

  1. Speed up your website

As per the recent Google update, website speed is considered as an important ranking signal.

Search engines prefer website speed that loads quickly. You may check your website speed at Google Pagespeed Insight

  1. Your website must be Mobile friendly

Ensure that your website must be responsive means it should allow websites and pages to render on all the devices.

Google announced an algorithm update and according to that having a responsive website is considered a very important ranking signal.  

  1. Enable AMP

AMP stands for Accelerated Mobile pages and it is used to speed up your content delivery on mobile devices.

AMP version of your web pages loads very fast and the contents are more likely to be read and shared by your users.

  1. Structure of your website

It includes SSL implementation (HTTPS ensure your site is secure), consistent Url structure, clean navigation.

Local SEO

Local SEO is a search engine optimization technique that helps in increasing business presence in specific areas.

In other word, Any business that has a physical location or targets any specific location then local SEO helps.

SEO Technique – Black Hat and White Hat SEO

As we read above, Search engine optimization is a process that we use to popularise our blog or website but many bloggers or small businesses want to popularise their blogs or website quickly and for that they use some spammy technique to rank quickly and this is referred as Black hat SEO.

In other words, The technique which doesn’t follow the Google guideline to rank your blog/website is called as Black hat SEO. 

It includes techniques like keyword stuffing, using Invisible text, cloaking, Link farming, Doorway pages, Duplicate content and many more.

On the other hand, White hat SEO follows all the Google guidelines and also ensures that the content indexed by search engines drive real traffic to that content. 


Hope I have covered the SEO meaning and the techniques we follow.

If you think this article helps someone to learn Search Engine Optimization then please share on your social handles.

And If I missed any important points please comment below.

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